NEW Thats what I do I drink busch light and i know things shirt
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This idea is to create a new experience for drinkers. Anheuser - Busch is not too well prepared but they firmly believe that everyone will be attracted to the campaign and will want to join. The firm relies on the entire range of Bud Light beer lovers. The videos will be filmed during the audience and will be used to promote the brand's Super Bowl this year.
Bud Light does not want customers to be merely beer drinkers, but they want to get partners from the most trusted people who know the Bud Light products well. This allows the company to achieve brand ambassadors without spending too much money: while ensuring authenticity while also creating a strong bond for loyal customers - who are are called "Millennials".
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