NEW Busch light christmas sweatshirt
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Bud Light does not want customers to be merely beer drinkers, but they want to get partners from the most trusted people, who know the Bud Light products well. This allows the company to achieve brand ambassadors without spending too much money: while ensuring authenticity while also creating a strong bond for loyal customers - who are are called "Millennials".
Once they leave the event, they will have something special to share with others - a traditional form of word of mouth marketing, simple but quite effective. The motive of this campaign is to create a never-to-forget milestone, to bring the advertising activity to a new page where everything is based on "Millennials" - with pure experience, not just partying. It is also a very meaningful bond when they find each other, building a new relationship. Bud Light bottles bring people together - that's the message conveyed by the slogan "Up For Whatever".
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