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The Giro Rosa celebrated its 31st anniversary this year, but it almost didn't happen after Italy was heavily hit by COVID-19 coronavirus. Organisers were forced to cancel the event that was originally scheduled from June 26 to July 5, and postponed it to September 11-19. Race director Giuseppe Rivolta said that he didn't want to abandon the Giro Rosa and was determined to see this year's race go ahead, even if it meant some sacrifices.
When the race kicked off with the team time time trial in Grosseto, professional cycling fans took to social media to express frustration that there was no live television broadcast of the event. Athletic Sports Group (ASG) and Pulse Media Group (PMG Sport) reached an agreement for the media rights to the Giro Rosa this year; however, it told Cyclingnews that the event would only be offering a "near-live" program after each stage along with the highlight reels. When asked about the mandatory live television requirement, they did not respond.
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